![]() ![]() What made the videos so powerful was that these were all women who had been told that they weren’t beautiful, because some aspect of their bodies or their features didn’t fit into traditional notions of beauty. The #MyBeautyMySay campaign was a perfect example of this shift, and it featured normal women telling their stories about how they viewed beauty. Dove #MyBeautyMySay Campaignįor years, Dove was known as a ‘soft’ company that expressed standard views of beauty that did not adapt to changing demographics.īut as the company began to understand that its target audience was composed of many different types of women with different body sizes and facial features, it changed its marketing approach. What are the elements necessary for a social media video to go viral, and how have other brands accomplished this elusive goal? Let’s take a look at three examples that will shed some light on this fascinating subject. ![]() The free publicity not only engages prospects, but it expands a brand’s reach beyond just its target audience. Every brand would kill for a viral video on social media.
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